Understand Demand

Hi, I’m Scott Shelton, and I’m excited to announce a new company launching this summer: Understand Demand.

Origins

Our mission is to help entrepreneurs and marketers truly understand what people want through self-reported data.

Over the years, I’ve worked in software development, marketing, data & analytics, and health care. I’ve led software teams building CRM and Marketing Operations software for Fortune 500 companies. What I’ve found is that most businesses genuinely care about serving people better. However, the marketing tools that companies use to engage with customers are primarily built for talking, not listening.

To be fair, it is extremely difficult to do listening and empathy at scale.

As a customer, have you ever been frustrated that companies can’t give you the products, services, or features that you really want? We want to empower you to make your voice heard and let companies come to you. And, we believe you should own your own data.

The best marketing starts with listening

Understand Demand is creating a new channel for listening to customers at scale—by making it easy for people to share what they want, and for businesses to respond more personally.

If you’re interested in reinventing marketing, growing your startup business, or empowering customers to own their data, I’d love for you to join us on our journey! Sign up for early updates and insights using the Subscribe button. We plan to launch in summer 2025 and would love to hear your wishes, ideas, and personal stories!

What you have to say is valuable.

Scott Shelton

understanddemand.com