Give Women Pockets

Let’s face it—if women were truly listened to, they’d have pockets by now. Deep ones. Big enough to hold keys, a phone, and maybe a little magic. The kind that says, “We designed this for you,” not, “We assumed you’d like this.” Do women want pockets in everything? Ask them!

As a man, I can carry a wallet and keys in one front pocket, and a phone and reading glasses in the other. My wife and teenage daughter, on the other hand, get ChapStick-sized pockets, no pockets, or worse—fake ones. I asked my daughter how she felt about it. She sighed and said, “It’s annoying, but you get used to it.”

Too many products are still built for a default user—often not female, not diverse, and not reflective of what people actually want.

And it’s not just pockets. Across every industry, there are missed signals, unasked questions, and unmet needs. We’re exploring the gap between what people want and what companies actually deliver—and what becomes possible when customers are finally heard. This summer, we’re not just talking about it. We’re giving you the tools to speak up, be seen, and shape what comes next.

Subscribe to follow the journey! Share your stories, your pain points, and what you really want in the comments. Because the best marketing starts with listening.

What you have to say is valuable,

Scott Shelton

https://understanddemand.com